2020 December Board Book

“This initiative naturally leans into who we are, what we do and what makes milk special – wholesome, nutritious, comforting - while giving people a reason to share positivity by joining a good cause that helps mitigate the uncertainty some families feel when it comes to their next meal,” said Steve James, Executive Director of the California Milk Processor Board and visionary leader of ‘got milk?’. “Our state has a population in need, with many who can give. So, whether you can give a lot, give a little, give kindness, give love - as neighbors, we know there’s strength in coming together. As got milk? and toma leche, we know strength starts with nourishment. Milk has a role to nourish families in California and encourage people to spread acts of kindness in their communities. #FoodForThought is just the start of the amazing things we can do together and provides the opportunity of spreading social good and positivity to California families in need.” To launch the campaign with the first #FoodForThought act of kindness at the Los Angeles Regional Food Bank, ‘got milk?’ enlisted the help of actor, producer, director and father of three, Matt Bomer, and Brazilian-Mexican actor, television personality and father of two, Jaime Camil. Matt and Jaime joined got milk?/toma leche and California dairy farmers to shadow veteran volunteers for a behind-the-scenes look at the impactful and profound work happening at Feeding America member food banks. During the visit they honored volunteers with a meal and special care package and presented a $300,000 donation to Feeding America from California dairy farmers to fund over 1 million servings of milk in California communities. “California dairy farmers put their heart and soul into providing a wholesome product and ensuring it is accessible to all communities. It pains farmers to see so many children and families struggling with hunger and they are grateful to do something to help,” said John Talbot, CEO of the CMAB. “Each small act of kindness – from volunteering time at a food bank to providing a meal or a smile to a neighbor – feeds positivity and hope in communities. We hope this initiative also fuels ongoing support for organizations like Feeding America in their service to help families in need.”