2020 December Board Book

Results: 2.9MM impressions / 1.3MM impressions/amplification In July and September we worked with our California-based microinfluencer team to share content on topics like ice cream and meal prep. In total, partners posted 43 pieces of content to IG, Facebook and Pinterest. National Consumer

Back to School Meal Prep Results: 161MM impressions

Working with family features, we promoted content related to meal and snack prep for back to school with a Mat release and related Taboola sponsored placement program that generated over 1,000 placements.

CMAB Functional Priority

Reframe, Reinforce the Role of Dairy in Health,

Fitness Activation

Train the Trainers – Peer to Peer News Bureau – Consumer

Key Messages Delivered

Dairy is an essential tool for athletic performance and recovery California milk and dairy products are a healthy, tasty way to get essential vitamins and minerals California dairy is a healthy source of protein Dairy fits into modern diets, healthy eating plans Look for the Real California Milk seal

Train the Trainer Program Results: 2.5MM impressions (social) CMAB sponsored social content on Instagram and LinkedIn featuring Jordan Mazur, MS, RD, Coordinator of Performance Nutrition for the San Francisco 49ers with tips for fueling like an athlete.

Broadcast Media Tour – Health & Nutrition: Fall A broadcast media tour is planned with Bruce German of UC Davis to share information about dairy and immune health.

CMAB Functional Priority

Activate the Seal/Position CA as Essential FS

Partner