2020 December Board Book

Museum of Ice Cream – Virtual Sundae School Results: 11.9 MM social impressions / 84k newsletter opens / 3,500 students In October, CMAB kicked off a partnership with the Museum of Ice Cream to sponsor virtual Sundae School classes – hour-long sessions for teachers and families incorporating art, science, history and even physical education to create ice cream. The program, which sold out in its first week, has been extended through December.

Fuss Free Pairing Influencer Partnership – August / September Results: 2.5MM impressions / 10,407 engagements / 378,785 video views In August and September, we partnered with @missfoodieproblems (Corey Marshall) to produce an Instagram content series called “Fuss Free Pairings”, which focused on supporting product utilization by providing ideas for using more convention cheeses, cheeses you would have in the house, to pair with wine for a more casual approach. Corey put together three pairing concepts (e.g., string cheese + rose) distributed through IG stories and in-feed on her IG channel (76k followers).

Ongoing Influencer Content – July / September