2019 September Board Book

• Instagram community: 1,631 followers, with 2% of engagement between every post. • Facebook and Instagram Ads performance shows a total reach of 59,256 users and an engagement of 6%. • Digital campaign with Televisa (most important TV channel in Mexico) with display banners and social media videos, resulted in 94,481 full views and 97.51% completion rate. • Chefs Night Dinner with U.S. Pork and U.S. Wines, as a brand awareness activity to promote CA dairy products, and for networking with members of the trade. • In-store and digital campaign launching with Calimax: TV and radio spots in stores. Plus, social media campaign through the end of the year. The regional food promotion will be held in August. CMAB Korea picked 10 cafés and restaurants in Gangneung for the promotion. There was a CA Cheese Seminar on July 9 th with café chefs and we will introduce CA cheeses, show how to use them for developing their menu items and present menus that show the characteristics of CA cheeses. For PR, we are discussing our promotion with the monthly magazine ‘Coffee and Tea’ in addition to major online media. We will also provide the promotion leaflets with map of participating cafés and the California Cheese menu information to famous hotels and KTX (bullet train) station in Gangneung, so that consumers and tourists to Gangneung can be informed about the promotion. At the seminar on July 9, California Walnut Commission will join, to introduce California walnuts and possible cooperative promotions, and we will share the costs for the seminar with them.  California Wine Pairing Event CWI (California wine institute) Korea will hold a California wine pairing event on October 14 th . Korea  Regional Food Promotion—Real California Cheese in Gangneung, the California of Korea S&R Membership Shopping – Committed to a trial shipment of JoeFroyo (3 skus). They will have a test run in 5 outlets in Metro Manila to see how product moves. They remain in talks with MetroMart for co-op promo in lieu of Honestbee; mechanics are still being sorted out. MetroMart is an online and on-demand grocery and store delivery service. Robinsons Supermarket - Asking for support in the form of freezers (10 units at P92,000/unit) to bring in Coolhaus Ice Cream. In exchange they will waive slotting fees of P3,000/sku as well as sampling and electricity fees for 1 year. They are looking to bring in a total of 17 skus of Coolhaus. • Consolidated Dairy is currently in talks to be part of the program to ship bulk UHT fluid milk via ocean freight. Consolidated Dairy currently buys milk powder to reconstitute as UHT milk. They are looking for clarity on processes and equipment needed to package the bulk UHT. Philippines •