2019 March Board Book

Win with Healthy Snacking Q4 2018

TOPLINE RESULTS

KEY INSIGHTS A catchy consumer survey of fered a media angl e that generated the most impress ions wi thin the heal thy snack ing pr ior i ty . Heal th inf luencer s integrated nut r i t ion content wi th appeal ing rec ipes , whi l e heal th profess ional s shared research-based nut r i t ion facts wi th pat i ent and consumer fol lower s as we l l as peer s . Heal th snack ing content was emphas i zed in Cal i fornia in the ear l y par t of the quar ter to al ign wi th bus iness deve lopment obj ect i ves .

23.4 M Impressions

465 Stories/Mentions

4. ACTIVATION XX impressions XX mentions 5. ACTIVATION XX impressions XX mentions 3. HEALTH PARTNERS 1 M Impressions Nurse Barb, Run Eat Repeat, Diet Assassinista 2. TACTIC XX metric 2. HEALTH INFLUENCERS 1.1 M Impressions Healthy snacking social posts 3. TACTIC XX metric TOP 3 TACTICAL ACTIVATIONS Ranked by ove r a l l imp r e s s i ons 1. SALTY VS SWEET RELEASE 20.3 M Impressions Consumer survey and media release on wire

TOP 3 MESSAGES* Ranked by ove r a l l imp r e s s i ons 1. LOOK FOR THE RCM SEAL 23 M M Impressions

1. TACTIC XX metric

2. DAIRY PROTEIN, NUTRIENTS 22.3 M Impressions

2. TACTIC XX metric

3. TACTIC XX metric 3. REAL FOOD 22 M Impressions

*Total impressions exceed the topline number due to stories/mentions including more than one message