2019 December Board Book

Enter the Golden State Campaign Launch In October, we launched the Enter the Golden State campaign, consisting of the following elements: • Long-form anthem spot to live on RCM.com • 3 x :30 TV spots with :15 cutdowns to run on TV and online • Swipe to Enter the Golden State social series • Website refresh • Enter the Golden State companion banner ads • Enter the Golden State contextually relevant banner ads (to be launched in November) Additionally, in 2020, we will be extending this campaign further through a series of tactics including experiential/sampling, PR initiatives, wild postings, print, additional banner ad support, new social content series, influencer support, and e-commerce partnerships.