2019 December Board Book

2019 Topline:

Q1: Respect the Tortilla // Bribe Q2: Respect the Tortilla // Dad’s Pancakes Q3: Respect the Tortilla // Bribe Q4: Enter the Golden State Tahoe and Redwoods

We’ve promoted 63 pieces of content across Facebook and Instagram from January to September

• 28MM Impressions • 4.1MM Video Views • 214K Engagements

Paid Social

4.1MM Impressions 110K Clicks

Paid Search

2.3MM Impressions 660K Views

Purpose: Expand TV exposure to laptop, mobile and tablet

• 86MM Impressions • 72MM Video Views • 282K Clicks

Digital Media

Q1-Q3: Regular maintenance updates: featuring seasonal recipes, sustainability news and food trends Q4: Refreshed RCM.com with elements of the Enter the Golden State campaign and added sustainability- specific page