2019 December Board Book

ENVIRONMENTAL MANAGEMENT Dairy Cares Sustainability Communications and CDQAP Support BACKGROUND: Since 2001, Dairy Cares has worked to ensure the long-term sustainability of California’s farming families through strategic communication efforts. OBJECTIVE: Continue developing quantitative metrics, delivering key messages to target audiences, and supporting CDQAP’s communications. INDUSTRY BENEFIT: Dairy Cares’ communication efforts will continue to have a positive impact in promoting beneficial partnerships between dairy farmers, state agencies, researchers, and other key stakeholders throughout the state. The industry will continue to benefit from the development of metrics and communications that show how California’s dairy farmers are leading the world in sustainable dairy farm practices.

Leaders:

Michael Boccadoro and Jennifer Bingham, Dairy Cares

Timeline:

1 Year

2020 CMAB Budget Request: $ 275,000

CDRF 2020 Proposed Budget and Projects