2018 March Board Book

proceeding. A sales promotion of “buy any wine plus any California Select Farm cheese to save NT dollars” is ongoing from December 15 th to January 11 th . Advertisements have been placed on Taiwan Fresh’s direct mailers, Facebook, LINE@ and online shopping platforms. • The baker/lecturer Mr. Yen-Yu Chang is contracted by IMR to conduct 20 baking classes in New Taipei City and Taoyuan City starting from December 2017 until the end of January 2018. Bread/pastry demo-making videos will be posted on Mr. Chang’s YouTube and Facebook in February and March in an effort to reach more consumers. • Followed by inviting bloggers from PIXNET to write recommendation articles about RCM seal bearing products, IMR is cooperating with PIXNET again to place two waves of their “online showcase” in December and January to exhibit the bloggers’ recommendation articles about California milk and dairy products. The 1 st -wave was scheduled from mid-to late-December, featuring easy-to-prepare home meals using RCM products, and the 2 nd -wave will be in early to mid-January and will feature “must-eat dishes and bakery products” which incorporate California milk and dairy ingredients.

Online showcase at the PIXNET:

• Two waves of co-op promotion with The Diner, a popular restaurant chain with 4 stores in northern Taiwan, are in progress December 2017 through February 2018. California Pepper Jack and Cheddar are being used in two new, seasonal burgers and the RCM seal has been included in the Diner’s menu sheet, social media, and at the Hsin-Yi flagship store re-opening party. 5 bloggers’ articles will be published in January to recommend the new menu items with California cheeses.