September 2017 Board Book

Website Traffic: Throughout the first six months of the year, our 2017 traffic was comparable to past levels. It is important to note that in 2016, we shifted our content strategy and instead of focusing on growing visitors to the site, we decided to aim for higher engagement across channels where our content appears. Additionally, we have chosen to focus more on quality traffic over quantity to make sure we are driving an engaged audience to our pages. Throughout the rest of the year, traffic will continue to grow as digital media continues to run.

Unique Visitors By Month

250,000

2014 2015 2016 2017

200,000

150,000

100,000

50,000

0

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC