May'19 Board Book

California Dairy Social Media Team Results: 190 posts/369k impressions

CMAB supported farmer team member content development to encourage positive conversations about California dairy in their social communities, which included recommendations around dairy, food and agriculture posts. CMAB amplified posts on its owned channels and conducted a training session with team members to continue to develop their skills. California Dairy Communicators CMAB provided communication updates to the group around various issues activities to align on information and responses. A speaker program on Sustainable Nutrition was hosted to share information from the EAT-Lancet Commission report and ongoing outreach in California and nationally to share dairy’s Sustainable Nutrition story. Daily Monitoring & Social Listening CMAB monitored traditional and social media daily, tracking Real California Milk proactive coverage, dairy and food industry trends, and issues (food safety, environmental, animal care, drought, etc.). The team provided an analysis and POV on impacts pertaining to the California dairy industry, in addition to recommendations for amplifying positive stories on Real California Milk owned social channels. SOCIAL MEDIA ______________________________________________________________________________ Overview Through Q1 2019, we’ve promoted 22 pieces of content across Facebook and Instagram:

• 8.7M impressions • 1.2M video views • 66K engagements

We are currently running existing food and farmer content, but once the new campaign is approved, we will begin creating new content for our channels. Facebook, Instagram, and YouTube are our main paid channels. We also utilize Twitter organically and often message about sustainability and use Pinterest to amplify recipe and food content.