May'19 Board Book

Search Engine Marketing: This year, we are continuing to focus on Google only (rather than Google, Bing, and GDN) to help increase our share of voice on the largest search platform. To focus our efforts, we worked alongside the business development team to identify both markets that have high RCM product inventory and growth markets. Q1 2019 Paid Search (January – March)

Impressions

Clicks

CTR

Avg. Position

1,140,952

18,042

1.58%

1.9