May'19 Board Book

CALIFORNIA MILK ADVISORY BOARD 2316 Orchard Parkway, Suite 200 Tracy, California 95377 (209) 883-6455 RealCaliforniaMilk.com BOARD MEETING AGENDA Wednesday, May 22, 2019 at 7:30 am and Thursday, May 23, 2019 at 8:00 am DoubleTree by Hilton Hotel Modesto 1150 Ninth Street, Modesto, California, 95354 (209) 526-6000

All matters noticed on this agenda may be considered for action. Items listed on the agenda may be considered in any order at the discretion of the Board Chair. Any item not so noticed will not be considered or discussed. All meeting agendas and notices are available on the California Department of Food and Agricultural website at: https://www.cdfa.ca.gov/mkt/mkt/ . (select meeting notices) Each of the agenda items below will include discussion and possible action by the Board. Time will be allowed for members of the public to make comments on each agenda item. Comment time may be limited based on the number of agenda items and/or number of commenters.

1. Call to Order – Chairman Josh Zonneveld

2. Roll Call – Secretary Essie Bootsma

3. Introduction of Guests

4. Closed Session Pursuant to Government Code section 11126, the Board is authorized to meet in Closed Session for the purpose of considering matters involving: a. Pending litigation – California Milk Producers Advisory Board v. James W. Jones [Government Code section 11126(e)(1)] – CDFA Legal and Deputy Attorney General

5. Reconvene Open Session

6. Financial Report – Treasurer David Vander Schaaf

7. Report from Chairman – Josh Zonneveld

8. Guest Speaker – Michael Dykes, President and CEO, International Dairy Foods Association (IDFA)

9. Report from Chief Executive Officer – John Talbot

10. Situation Assessment and Program Review a. Advertising b. Communications c. Business Development

d. Processor Relations e. Producer Relations