2023 December Board Book

The campaign generated a total reach of 832,355 people and a consumer store participation of 32,791.

La Canasta

We participated in the Calimax convention with a social media reach of 8,972 people and 4,500 convention attendees.

There was also a cheese seminar which was promoted on social media with a total of 34,056 people reached. The cheese seminar in Tijuana had a total of 13 attendees and the cheese seminar in Ensenada had a total of 28 attendees.