2023 December Board Book

Dashboard Analysis – All Content Results from Talkwalker

*CMAB’s core business and communications goals the PR program is supporting:

Drive consumer demand in select regions in California

Stimulate consumer interest in key growth areas

Category Definitions: • “California Dairy Mentions”: Traditional and social media coverage of CA dairy, in the target region, broken down by volume, impressions and engagements. Volume represents the percent of CA dairy mentions within all dairy content within the target region. • “Competitive Share of Voice”: CA dairy's share of the conversation, in the target region, in comparison to key competitor regions, specifically WI, VT, and OR/Tillamook. Share of Voice in this chart is measured by volume of traditional and social media coverage. • “Priority Occasions”: Key occasions identified by CMAB, specifically breakfast, health & wellness, and snacking. Represents number of traditional and social media mentions within California and Texas. Occasions analyzed and reported may change depending on CMAB’s quarterly priorities. • “Priority Products”: Key products identified by CMAB, specifically fluid milk and Hispanic-style dairy. Represents number of traditional and social media mentions within California and Texas. Products analyzed and reported may change depending on CMAB’s quarterly priorities.