2023 December Board Book

Innovation Results: 397 Stories/280M Impressions

CMAB announced the 5th annual RCM Excelerator innovation competition and call for applications in June, followed by the finalist announcement and live kickoff event in August. The Final Pitch event was held in November. The press release announcing the finalists appeared in top California cities including Los Angeles (KTLA), San Francisco (KRON4), and San Diego (FOX5). Ongoing media outreach will focus on the cohort as well as business stories spotlighting the drive for dairy innovation.

California Dairy Reputation CADAIRY4GOOD Giving Gallons

The CMAB supported farmer social team member content development to encourage positive conversations about California dairy in their social communities, which included recommendations around dairy, food, and agriculture posts. For September Hunger Action Month, CMAB worked with a handful of team members to support #GivingGallons milk drives in their local communities. Using 100-gallon donation commitments from CMAB as an incentive, farmers shared information about the need for milk and options for donating through their channels. CMAB also held the first ever Real California Milk Intercollegiate Give A-Gallon Challenge which took place between Fresno State, Modesto Junior College, Cal Poly and Chico State. Students received donations through local and campus milk drives, in person and virtually. Fresno State was named the winner with a total of 1,702 gallons raised. A total of 3,000 gallons were raised through this initiative.