2023 December Board Book

Media Highlights

TV

2023 (4/10/23 – 9/30/23) ● California Freestyle 2.0 :30 (Latin Pop and Country), :15 (Latin Pop and Country) ● 121MM Impressions

Paid Social

2023 (1/1/23 – 9/30/23)

● 330.0MM Impressions ● 13.0M Video Views ● 190.2K Clicks

Paid Search

2023 (1/1/23 – 9/30/23)

● 2.6MM Impressions ● 225.6K Clicks

YouTube

2023 (4/10/23 – 9/30/23)

● 9.9MM Impressions ● 7.9MM Views

Digital Media

2023 (4/10/23 – 9/30/23)

● 86.3MM Impressions ● 56MM Video Views ● 605K Clicks

Website

● Enhanced Sustainability landing page to include Farm to Fuel social video. ● Continued to curate new recipes pertaining to the latest food trends and local promotions to drive awareness of Real California Milk. ● Launched Spanish-translated web pages of Cheese and More content.

The latest phase of the California Freestyle campaign launched on April 10 across broadcast TV, CTV (Hulu, Peacock, Paramount+), pre-roll (YouTube), and social (Meta, Pinterest), with ads running within home, food, family, and sports content.