2023 December Board Book

CALIFORNIA MILK ADVISORY BOARD 2156 W Grant Line Road, Suite 100 Tracy, California 95377 (209) 883-6455 RealCaliforniaMilk.com BOARD MEETING AGENDA Wednesday, December 6, 2023 at 7:30 am and Thursday, December 7, 2023 at 8:00 am Hilton Santa Barbara Beachfront Resort 633 E Cabrillo Boulevard Santa Barbara, CA 93103 (805) 564-4333

All matters noticed on this agenda may be considered for action. Items listed on the agenda may be considered in any order at the discretion of the Board Chair. Any item not so noticed will not be considered or discussed. All meeting agendas and notices are available on the California Department of Food and Agricultural website at: https://www.cdfa.ca.gov/mkt/mkt/. (select meeting notices) Each of the agenda items below will include discussion and possible action by the Board. Time will be allowed for members of the public to make comments on each agenda item. Comment time may be limited based on the number of agenda items and/or number of commenters.

1. Call to Order – Chairman Tony Louters

2. Roll Call – Secretary John Vander Poel

3. Introduction of Guests – Chairman Tony Louters

4. Financial Report – Treasurer André Brasil

5. Individual District Reports

6. Marketing Branch Report

7. Report from Chairman – Tony Louters

8. Report from Chief Executive Officer – John Talbot

9. Guest Speaker – Phil Plourd, Ever.Ag

10. Food Service Review – Mike Gallagher, Katie Cameron

11. 2023 Program Review and 2024 Tactical Plan/Budget a. Set up b. Advertising c. Communications

d. Business Development e. Processor Partnerships f. Producer Relations g. CDIC

12. California Dairy Research Foundation 2024 Program and Budget Review

13. First Reading of Proposed 2024 Budget

14. Committee/Industry Meetings Update