2024 September Board Book

Q2 Consumer Measurement Dashboard (Content from Talkwalker*)

Drive consumer demand in select regions

Stimulate consumer interest in key growth areas

Priority Occasion Mentions In-Target 1

CA Dairy Mentions In-Target 1

Priority Occasions (Volume of Mentions)

Q2

16.8K In-Target 1 Engagements (likes, comments, shares) (Q2 2023, 19.6K)

88% In-Target 1 Volume (Q2 2023, 87%)

595M In-Target 1 Impressions (Q2 2023, 1.0B)

Dairy + Breakfast Content

2,813

Dairy + Snacking Content

2,202

Competitive Share of Voice Volume In-Target 1

Priority Product Mentions In-Target 1

Q2 2024 CA Dairy: 8% increase QoQ vs. competitors, 70% SOV

Priority Products Q2 (Volume of Mentions) Fluid Milk 4,541 Hispanic-Style Dairy 366 Cheese 42 Butter 7 Yogurt 10

2,700

2,267

2,180

2,135

2,018

1,958

CA Competitors Linear (CA)

1,355

1,002

962

932

840

665

Q1 '23 Q2 '23 Q3 '23 Q4 '23 Q1 '24 Q2 '24

* NOTE: Excludes issues (e.g., H5N1) 1 Metrics are representative of “In-Target” regions including LA, San Diego, San Francisco, Sacramento and San Jose and respective counties in CA, CMAB Non-CA Growth Regions (TX)