2024 September Board Book

Q2 2024 Media Highlights

TV

2024 (4/1/24–6/30/24) ● California Freestyle 2.0 :30 (Country, Reggaeton), :15 (Country, Reggaeton) ● 32.8 MM Impressions

Paid Social

2024 (4/1/24–6/30/24)

● 93.5MM Impressions ● 71.9MM Video Views ● 247.7K Engagements

Paid Search

2024 (4/1/24–6/30/24)

● 590 K Impressions ● 50.8K Clicks

YouTube

2024 (4/1/24–6/30/24)

● 34.4 MM Impressions ● 7.8MM Views

Digital Media

2024 (4/1/24–6/30/24)

● 20.2 MM Impressions ● 16.1 MM Video Completions ● 315K Clicks

Website

● Ongoing curation of new recipes pertaining to the latest food trends to drive awareness of Real California Milk as well as additional content for Sustainability and Health & Wellness landing pages.