2024 September Board Book

CALIFORNIA MILK ADVISORY BOARD 2156 W Grant Line Road, Suite 100 Tracy, California 95377 (209) 883-6455 RealCaliforniaMilk.com BOARD MEETING AGENDA Wednesday, September 11, 2024 at 7:30 am and Thursday, September 12, 2024 at 8:00 am

DoubleTree by Hilton Hotel Modesto 1150 Ninth Street Modesto, CA 95354 (209) 526-6000

All matters noticed on this agenda may be considered for action. Items listed on the agenda may be considered in any order at the discretion of the Board Chair. Any item not so noticed will not be considered or discussed. All meeting agendas and notices are available on the California Department of Food and Agricultural website at: https://www.cdfa.ca.gov/mkt/mkt/. (select meeting notices) Each of the agenda items below will include discussion and possible action by the Board. Time will be allowed for members of the public to make comments on each agenda item. Comment time may be limited based on the number of agenda items and/or number of commenters.

1. Call to Order – Chairman Tony Louters

2. Roll Call – Secretary Corey Scheenstra

3. Introduction of Guests

4. Financial Report – Treasurer Travis Kamper

5. Report from Chairman

6. Individual District Reports

7. Marketing Branch Report

8. Report from Chief Executive Officer – John Talbot

9. Situation Assessment

10. Program Review and Proposals a. Advertising b. Communications

c. Business Development d. Processor Partnerships

e. CDIC f. CDRF g. Producer Relations and Dairy Princess Program (Thursday morning)

11. Committee/Industry Meetings Update

12. National Dairy Board Update