2024 September Board Book

Butter Year to date the Butter category has seen a growth trend compared to the previous year. YTD dollar sales for yogurt (weeks ending 07.28.2024) are sitting at $2.97B, showing a significant increase of $179M or 6.4% compared to the previous year. Sub category Refrigerated Butter in the key driver is the primary contributor to the category's success, displaying significant growth in both dollar and volume sales. Dollar sales is up $2.73B or 7.3& vs the same time period year ago. Sub category, Butter Blends, is seeing challenges. Butter Blends has experienced a decline in both dollar sales and volume, which has slightly hindered the overall category growth. Despite the challenges faced by RFG Butter Blends, the category as a whole remains strong, largely due to the robust performance of RFG Butter Cottage Cheese The cottage cheese category has shown significant growth in both dollar and volume sales year-to-date. The double-digit growth in dollar sales (16.3%) and volume sales (13.0%) reflects increased consumer demand. Additionally, the improvement in ACV weighted distribution and the increase in average weekly dollars per store further highlight the strong market performance of cottage cheese during this period. The average weekly dollars per store selling has increased by 10.3%, rising from $483.19 to $532.93, suggesting stronger sales performance per store. Cottage cheese is experiencing a resurgence in popularity, driven by several key trends that are opening up new opportunities in both cooking and sales. Cottage cheese is increasingly being used in a variety of both sweet and savory dishes. From blending it into smoothies and using it as a base for protein-packed ice creams to incorporating it into savory dishes like breakfast toasts and pasta, its versatility is being celebrated. This trend has been significantly amplified by social media platforms like TikTok, where users share innovative recipes such as cottage cheese ice cream, savory breakfast bowls, and even baked dishes featuring cottage cheese. While traditional plain cottage cheese remains popular, there is a growing trend toward flavor innovations. Brands are introducing cottage cheese with various fruit flavors, such as pineapple and berries, as well as experimenting with savory options like chives and other herbs. Weight Control The weight control category has shown solid growth year-to-date, with total dollar sales reaching $6,037,756,787, reflecting a 9.7% increase compared to the previous year. This growth is accompanied by a 9.9% increase in volume sales. The category's performance is supported by a stable ACV weighted distribution of 99.72, nearly identical to the previous year, which suggests consistent product availability across retail outlets. Additionally, the average weekly dollars per store selling have increased by 7.0%, indicating stronger sales performance per store. The subcategory of weight control/nutritionals liquid/powder, which makes up the bulk of this category, has also experienced a 9.4% increase in dollar sales, reaching $5,916,502,201. This subcategory saw a similar rise in volume sales, up 9.6%, with a slight improvement in ACV weighted distribution. Notably, the refrigerated (RFG) weight control/nutritional