2024 September Board Book

First page Table of contents Next page Last page
Cover1
Agenda2
Bagley Keene Open Meeting Act4
CMAB Sheet6
CMAB Glossary of Terms8
Administration14
Statement of Income & Expenses - July '2415
Milk Production Comparison16 - 17
Advertising & Communications18
Advertising/Social Media Update19
Communications Services25
Coverage Dashboards31
Press Releases40
Business Development88
Retail89
Innovation92
Foodservice93
Tradeshows96
International97
Processor Partnerships104
Dairy Performance Report106
Processor Updates109
E-Introductions110
New Partners110
New RCM Items111
Producer Relations116
Dairy Princess Program117
California Dairy Farmer Facebook Page118
International Internship119
Dairy Advocacy120
Education and Community Relations121
CDIC122
Multi-Strategies Activities123
Diversifying Product Portfolio123
Packaging Innovation125
Continuing Education126
Future Events127
Attracting New Workforce127
Strengthening Academic Institution & Networking127
CDRF129
Annual Projects Report130
News & Views154
2024 Board Meeting Schedule155
2025 Board Meeting Schedule156

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