2024 May Board Book

CMAB’s timeline for Costco Roadshows in the Bay Area has shifted slightly. Instead of deploying in time for Easter, we are now looking at Memorial Day through Father’s Day due to a delay in new product sourcing. Costco LA did not take advantage of our roadshow offer, so we have moved onto the San Diego division in hopes we can make progress with yet another key selling division for California dairy products. The Retail Team has also met with corporate contacts in Issaquah to discuss larger volume opportunities and how CMAB can continue to expand the RCM portfolio in divisions outside the West Coast.

Here’s an overview of the flashpoints CMAB plans to support within retail. Each flashpoint will include different retailers, tactics deployed, and levels of investment.

E-commerce: As a reminder, CMAB works with Instacart, the largest third-party provider/reach within the US, to promote RCM products in a retailer agnostic format throughout the year. CMAB also works with Retail Media Networks (RMNs) like Walmart Connect and Kroger’s 84.51 to build awareness and drive sales for RCM dairy products. The future will likely include more investment in RMNs, as they gain more power and better reporting for driving incremental sales. In January, e-commerce sales were up 2% versus year ago, although a downward trend in order frequency and average order value (basket size) was noted. Economic headwinds are sure the be factor as consumers continue to be hyperaware of their spending, even on necessities like groceries. As seen for quite a while, shoppers in the e-commerce space continue to shift their spend from traditional supermarkets to mass (Walmart, Target, etc.) with cross-shopping (people who shop at both) dipping. Based on the latest reporting, let’s look at the current e -commerce landscape within the US: •