2024 May Board Book

Q1 Consumer Measurement Dashboard (Content from Talkwalker)

Drive consumer demand in select regions

Stimulate consumer interest in key growth areas

Priority Occasion Mentions In-Target 1

CA Dairy Mentions In-Target 1

Priority Occasions (Volume of Mentions)

Q1

11.6K In-Target 1 Engagements (likes, comments, shares) (Q4 2023, 19.4K)

88% In-Target 1 Volume (Q4 2023, 89%)

988.8M In-Target 1 Impressions (Q4 2023, 513.7M)

Dairy + Breakfast Content

2,788

Dairy + Snacking Content

2,088

Competitive Share of Voice Volume In-Target 1

Priority Product Mentions In-Target 1

Q1 2024 CA Dairy: 9% decrease QoQ vs. competitors, 63% SOV

Priority Products Q1 (Volume of Mentions)

3,261 3,066

2,607 2,433 2,577 2,372 2,651

2,532 2,339

Fluid Milk 4,824

Hispanic-Style Dairy 737

CA Competitors Linear (CA)

1,698

1,366

1,199

889

754 1,083 996 1,043

655

Cheese 209

Yogurt 16

Q1 '22 Q2 '22 Q3 '22 Q4 '22 Q1 '23 Q2 '23 Q3 '23 Q4 '23 Q1 '24

1 Metrics are representative of “In-Target” regions including LA, San Diego, San Francisco, Sacramento and San Jose and respective counties in CA, CMAB Non-CA Growth Regions (TX)