2024 May Board Book

Mythbusting Results: 611K Impressions**

CMAB continues to share dairy mythbusting messaging with audiences through social media and partnerships, as well as through sponsored ads. The content headline “Whole Milk Is Seeing A Comeback. Here’s Why.”,

focused on full fat/whole milk misinformation. (**Represents one month (March) of data.)

Sustainability Results: 6 Placements/760K Impressions (Dec/Jan)

The Farm to Fuel campaign messaging was extended through an advertorial highlighting the progress California dairy families are making in mitigating methane emissions by turning dairy manure into renewable fuels. Placements included article, ads, and social media promotions in publications such as the San Diego Union Tribune, Orange County Register and LA Daily News. This messaging was also amplified through CMAB’s LinkedIn channel.