2024 May Board Book

Q1 2024 Media Highlights

TV

2024 (1/1/24–3/31/24) ● California Freestyle 2.0 :30 (Country, Reggaeton), :15 (Country, Reggaeton) ● 9.7MM Impressions

Paid Social

2024 (1/1/24–3/31/24)

● 81.2MM Impressions ● 8.8MM Video Views ● 84.1K Engagements

Paid Search

2024 (1/1/24–3/31/24)

● 668 K Impressions ● 50K Clicks

YouTube

2024 (1/1/24–3/31/24)

● 21/3 MM Impressions ● 541 K Views

Digital Media

2024 (1/1/24–3/31/24)

● 4.6MM Impressions ● 4.33MM Video Completions ● 1K Clicks

Website

● Ongoing curation of new recipes pertaining to the latest food trends to drive awareness of Real California Milk as well as additional content for Sustainability and Health & Wellness landing pages.