2024 May Board Book

CALIFORNIA MILK ADVISORY BOARD 2156 W Grant Line Road, Suite 100 Tracy, California 95377 (209) 883-6455 RealCaliforniaMilk.com BOARD MEETING AGENDA Wednesday, May 8, 2024 at 7:30 am and Thursday, May 9, 2024 at 8:00 am

Visalia Marriott 300 S Court Street Visalia, CA 93291 (559) 636-1111

All matters noticed on this agenda may be considered for action. Items listed on the agenda may be considered in any order at the discretion of the Board Chair. Any item not so noticed will not be considered or discussed. All meeting agendas and notices are available on the California Department of Food and Agricultural website at: https://www.cdfa.ca.gov/mkt/mkt/. (select meeting notices) Each of the agenda items below will include discussion and possible action by the Board. Time will be allowed for members of the public to make comments on each agenda item. Comment time may be limited based on the number of agenda items and/or number of commenters.

1. Call to Order – Chairman Tony Louters

2. Roll Call – Secretary Corey Scheenstra

3. Introduction of Guests

4. Recommendations to fill Board Alternate positions

5. Report from Chairman

6. Financial Report – Treasurer Travis Kamper

7. Individual District Reports

8. Marketing Branch Report

9. Report from Chief Executive Officer – John Talbot

10. Program Review and Proposals a. Real California Milk Seal program review b. Advertising c. Communications

d. Business Development e. Processor Partnerships f. Producer Relations

g. CDIC h. CDRF

11. Guest Speaker – Jon Gianini, HarbyrCo

12. Committee/Industry Meetings Update