2024 March Board Book

Foodservice content The marketing support with CIEMSA foodservice for this month included Instagram and Facebook posts and stories talking about the cheese varieties distributed by CIEMSA and annual presence in their site. Total results: 2,501 people reached and 2,776 impressions (aimed to foodservice members)

PR Media

As part of our last PR campaign of 2023, we’re participating with El Universal in 3 different editions: - Christmas and Wine : 263,000 ads were printed impacting 1,157,200 people. - Yearbook 2023: 105,000 ads were printed that impacted 462,000 people. Total Results: We had 1,619,200 impressions with 368,000 printed ads.

We also had a digital campaign with Radio Disney which main objective was to talk about the benefits of our products and how its consumption is related to users’ favorite artists. Additionally, we sponsored a giveaway to win a RCM cheeseboard and Disney’s products.