2024 March Board Book

THAILAND

Promoting California dairy products through Digital Marketing / E-commerce / Social Commerce using various platforms: CMAB made the most of the 12:12 holiday shopping season by partnering with Shopee and Line Shopping platforms to run a delightful discount promotion. By offering attractive discounts on both ESL milk and artisan cheeses on these popular platforms, CMAB successfully achieved its goals. Not only did they clear valuable stock, but they also introduced many Shopee and Line Shopping users to the delicious California dairy products. Online Marketing Collaboration with Micro-influencers who have a closer, more genuine relationship with their audience to promote ESL milk. - Facebook: Junjaowka Imkamol : Follower 16K - TikTok: moopui.chompoo : Follower 119.7K

Tasty USA Day 2023 “American Food Carnival” CMAB co-hosted Tasty USA Day, showcasing American food with a "carnival" theme. We partnered with key customers like Dean & Deluca to create unique dishes featuring California cheese (Fried CA Cream Cheese, New York Pizza). Tokyyo Roaster debuted Thai-style pancake rolls with CA artisan cheeses. Yogurtland joined with their ice cream vending machine, while our booth promoted CA artisan cheese, CA cream cheese foam in Thai Tea Slushy, and RockView milk.