2024 March Board Book

Q4 Consumer Measurement Dashboard (Content from Talkwalker)

Drive consumer demand in select regions

Stimulate consumer interest in key growth areas

Priority Occasion Mentions In-Target 1

CA Dairy Mentions In-Target 1

Priority Occasions (Volume of Mentions)

Q4

19.4K In-Target 1 Engagements (likes, comments, shares) (Q4 2022, 22.4K)

89% In-Target 1 Volume (Q4 2022, 85%)

513.7M In-Target 1 Impressions (Q4 2022, 1.3B)

Dairy + Breakfast Content

3,062

Dairy + Snacking Content

2,313

Competitive Share of Voice Volume In-Target 1

Priority Product Mentions In-Target 1

Q4 2023 CA Dairy: 3% decrease QoQ vs. competitors, 72% SOV

Priority Products Q4 (Volume of Mentions)

3,261

3,066

2,651

2,577

2,532

2,433

2,372

Fluid Milk 5,721

Hispanic-Style Dairy 284

CA Competitors Linear (CA)

1,698

1,199

1,083

1,043

996

754

655

Cheese 80

Butter 25

Q2 '22 Q3' 22 Q4 '22 Q1 '23 Q2 '23 Q3 '23 Q4 '23

1 Metrics are representative of “In-Target” regions including LA, San Diego, San Francisco, Sacramento and San Jose and respective counties in CA, CMAB Non-CA Growth Regions (TX)