2024 March Board Book

FY 2023 Media Highlights

TV

2023 (4/10/23–12/17/23) ● California Freestyle 2.0 :30 (Latin Pop, Country, Reggaeton), :15 (Latin Pop, Country, Reggaeton) ● 398MM Impressions

Paid Social

2023 (1/1/23–9/30/23)

● 418.5MM Impressions ● 25.8M Video Views ● 395.5K Engagements

Paid Search

2023 (1/1/23–12/31/23)

● 3.5MM Impressions ● 331K Clicks

YouTube

2023 (4/10/23–12/31/23)

● 16.5MM Impressions ● 7.9MM Views

Digital Media

2023 (4/10/23–12/17/23)

● 121.4MM Impressions ● 56MM Video Views ● 645K Clicks

Website

2023 (1/1/23–12/31/23) ● Continued to curate new recipes pertaining to the latest food trends and local promotions to drive awareness of Real California Milk. ● Enhanced Sustainability landing page to highlight Farm to Fuel social video. ● Launched Spanish-translated web pages of Cheese and More content.