2024 March Board Book

First page Table of contents Next page Last page

Cover	1
Agenda	2
2016 1110 Bagley Keene Open Meeting Act	4
CMAB Sheet	6
CMAB Glossary of Terms	8
Administration	14
Statement of Income and Expenses	15
Milk Production Comparison	16 - 17
Advertising & Communications	18
Advertising Update	19
Social Media Update	23
Communications Services	26
Coverage Dashboards	33
Press Releases	42
Business Development	65
Retail	66
Foodservice	70
Tradeshows	73
International	74
Processor Partnerships	90
Dairy Performance Report	91
New Processor Partners	92
Product Quality	92
Processor Updates	94
New Processor Partnerships Manager	95
Producer Relations	96
Dairy Princess Program	97
California Dairy Farmer Facebook Page	98
Education and Community Relations	99
Annual Meeting Planning	100
Recent Events	101
CDIC	102
Multi-Strategies Activities, DBII Grants to Industry	103
Driving Export Sales, Process Innovation	103
Diversifying Product Portfolio	103
Packaging	106
Continuing Education	106
Attracting New Workforce	107
Academic Research Capacity	108
News & Views	109
CMAB's Vision	110
Why can't we just quit cows?	112
How Oat Milk Scammed The Entire World	117
2024 Board Meeting Schedule	121

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