2023 September Board Book

placement will be prominently featured throughout the show. This consistent visibility in 15 episodes will create strong brand recall and exposure to a wide audience. Master Chef Thailand is known for its high standards and expertise in the culinary world. By aligning with this reputable show, CMAB will gain credibility and trust among consumers, as they perceive the product to be endorsed and trusted by popular show. Moreover, we can support our customers to reach out to critical mass consumers, especially Cascade cream cheese is now available in most retail chains.

MEXICO

Shake Shack: We are working on managing a program to help processors to enter Shake Shack Mexico in their 20 stores located in Mexico City, Monterrey and Guadalajara.

Social Media June's content strategy focused on publishing across our different platforms sharing more about the versatility of Real California Milk through different recipes and fun facts about the products through posts and stories. This month's performance was a mix of organic and paid strategies. Total community of 37,817 followers in Facebook and 4,954 followers in Instagram. Total results: 187,051 impressions and 161,503 people reached on both platforms.