2023 September Board Book

Domestic Retail

E-commerce: As consumers’ wallets remain tight, dollars spent on groceries online has contracted. Comparing July 2023 to the same month last year, e-commerce sales are down 7% affecting delivery, pick-up and ship-to-home. Although there are more households purchasing groceries online in July 2023, the order frequency among active shoppers dipped (some of this natural for the summertime period) along with average basket size.

Source: Brick Meets Click/Mercatus Retail Consumer Promotions:

Working directly with retailers on shopper marketing programs not only fulfills our objective of building awareness and driving incremental sales for RCM dairy products, but also helps strengthen our relationship with the retailer. A well-developed relationship lends itself to serious conversations around strategic initiatives and trust in CMAB’s recommendations. This can be accomplished with partners to help offset the investment costs, here’s just a few examples. For June Dairy Month, CMAB partnered with Raley’s Food for Families to facilitate matching customer donations for milk donations to local foodbanks. Under our #CADairy4Good initiative, both business development and communications helped make this event successful with in-store signage/radio, digital banners on their website, and social posts. In less than two weeks, customers matched CMAB’s $20K commitment to milk purchases which translated into over 13,000+ gallons of 2% milk reaching families by mid July. We are working with Safeway Northern California (285 stores) on a back-to-school partnership with Pacific Coast Producers – the makers of their Signature SELECT and O