2023 September Board Book

FOR IMMEDIATE RELEASE

Contact: Leonard Sbrocco

The Food Connector for CMAB lsbrocco@thefoodconnector.com 707.364.7292 Thalia Sillivan California Milk Advisory Board tsillivan@cmab.net 209.690.8242

REAL CALIFORNIA MILK FOODSERVICE DEBUTS CHEESE & MAC RECIPE CHALLENGE TO HIGHLIGHT CULINARY INNOVATION USING CALIFORNIA CHEESE & DAIRY California Milk Advisory Board taps into popularity of comfort classic for culinary inspiration in new foodservice recipe contest TRACY, Calif. – May 1, 2023 – The California Milk Advisory Board (CMAB) today announced the launch of an inaugural foodservice contest challenging professional chefs and culinary students to develop creative Cheese & Mac dishes using Real California cheese and dairy products. The “Real California Cheese & Mac Challenge” is a search for recipes with new, inventive takes on the classic comfort food. The CMAB is promoting this online recipe contest to capture the ongoing popularity of Cheese & Mac (aka Mac & Cheese) dishes in foodservice. This traditional dairy-centric dish continues to be a platform for showcasing culinary trends and remains a menu standard for all dayparts. The Real California Cheese & Mac Challenge is open to professional chefs and culinary students in the U.S., offering the opportunity to submit creative recipes online to showcase the use of cheeses made in California for a chance to win up to $5,000. Prominent foodservice judges will select six winning recipes for sensory evaluation to determine the ultimate grand prize winner.