2023 September Board Book

Q2 Consumer Measurement Dashboard (Content from Talkwalker)

Drive consumer demand in select regions

Stimulate consumer interest in key growth areas

Priority Occasion Mentions In-Target 1

CA Dairy Mentions In-Target 1

29.8K In-Target 1 Engagements (likes, comments, shares) (Q2 2022, 21.8K)

Volume of Mentions

88% In-Target 1 Volume (Q2 2022, 83%)

1.3B In-Target 1 Impressions (Q2 2022, 661.9M)

Dairy + Breakfast Content

3,053

Dairy + Snacking Content

2,032

Competitive Share of Voice Volume In-Target 1

Priority Product Mentions In-Target 1

Q2 2023 CA Dairy: 23% increase QoQ vs. competitors, 75% SOV

Volume of Mentions

3,261

Fluid Milk 4,577

Hispanic-Style Dairy 464

2,651

2,577

2,433

2,372

CA Competitors Linear (CA)

1,698

1,199

1,083

754

Cheese 39

Butter 9

655

Q2 '22

Q3' 22

Q4 '22

Q1 '23

Q2 '23

1 Metrics are representative of “In-Target” regions including LA, San Diego, San Francisco, Sacramento and San Jose and respective counties in CA, CMAB Non-CA Growth Regions (TX)