2023 September Board Book

Appendix Paid Social Performance: The chart below shows social metrics for evergreen content across FB/IG & Pinterest through CMAB and influencer channels, from January through June 2023.

January–June 30, 2023:

Content

Impressions

Engagements

Video Plays

Recipes (All)

119,783,552

74,976

571,782

Recipes (General Messaging) Recipes (Nutritional Messaging)

85,769,923

49,621

571,782

34,013,629

25,355

-

CA Freestyle Video

25,716,144

17,710

282,781

Lent

3,199,911

558

-

Influencer Amplification

6,376,433

20,199

14,892

Tacos, Tequila Y Más

5,507,852

907

-

Summer Snacking

4,284,431

25,693

-