2023 September Board Book

continue monitoring the performance of our TV spots to understand the effectiveness of our creative rotation and to determine whether or not we need to make any optimizations to our creative work.

Media Highlights

TV

2023 (4/10/23 - 6/30/23) ● California Freestyle 2.0 :30 (Latin Pop and Country), :15 (Latin Pop and Country) ● 75MM Impressions

Paid Social

2023 (1/1/23 - 6/30/23)

● 92 Pieces of Content ● 163MM Impressions ● 869K Video Views ● 158K Clicks

Paid Search

2023 (1/1/23 – 6/30/23)

● 1.6MM Impressions ● 142K Clicks

YouTube

2023 (4/10/23 - 6/30/23)

● 4.9MM Impressions ● 4MM Views

Digital Media

2023 (4/10/23 - 6/30/23)

● 38.4MM Impressions ● 24.7MM Video Views ● 506K Clicks

Website

● Enhanced RCM homepage to feature a carousel of latest Freestyle spots (Country, Latin Pop, and Reggaeton). ● Continued to curate new recipes pertaining to latest food trends and local promotions to drive awareness of Real California Milk. ● Slated to build Spanish-translated web pages of Cheese and More content on the Spanish site this Summer.