2023 September Board Book

First page Table of contents Next page Last page

Cover	1
Agenda	2
2016 1110 Bagley Keene Open Meeting Act	4
CMAB Sheet	6
CMAB Glossary of Terms	8
Administration	14
Statement of Income and Expenses	15
Milk Production Comparison	16 - 17
Advertising & Communications	18
Advertising Update	19
Social Media Update	24
Communications Services	27
Coverage Dashboards	33
Press Releases	42
Business Development	77
Retail	78
Foodservice	82
Tradeshows	85
International	86
Processor Partnerships	93
Processor Highlight	94
Dairy Performance Report	94
Processor Capabilities	95
Processor Visits	96
E-Introductions	96
New Partners - RCM Program	98
RCM Seal Updates	98
Reporting for Processors	101
Processor Meeting & Webinars	101
Producer Relations	103
Dairy Princess Program	104
California Dairy Farmer Facebook Page	105
College Dairy Advocacy Program	106
International Internship	106
Dairy Events	107
Education & Community Relations	108
CDIC	109
Multi-Strategies Activities	110
Driving Export Sales	111
Diversifying Product Portfolio	111
Packaging	112
Continuing Education	113
Attracting New Workforce	114
Strengthening Academic Capacity	114
News & Views	115
2023 Board Meeting Schedule	116
2024 Board Meeting Dates	117

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