2023 May Board Book

FOODSERVICE Q1 2023 RESULTS BY TERRITORY KEY INSIGHTS • Chef-driven recipes and RCM chef contests drove the highest overall results, strongly aligning CMAB with culinary innovation • The top performing piece of content was the Bouchon Bakery Shortbread Facebook post, indicating the well-known brand resonated with followers • Foodservice trends were leveraged in the most variety of earned and paid content

RECOMMENDATIONS FOR IMPROVED PERFORMANCE • Several SEM ads did not align with

• Overall, plant-forward inclusion was lighter, consider more places to add in future content opportunities

priorities; while these may still be valuable to run, consider revisiting ad copy

CULINARY INNOVATION/ CULINARY CONTEST • 3 Earned Stories/131K Imp • 216K Advertising Imp • 17K Website Visits from Paid • 53 Paid Social Posts/2M Imp • 8 Organic Social Posts • 1 SEM Ad/1K Imp • 360 REAL Makers Video Views/1:33 Avg. View Time

HISPANIC-STYLE CA DAIRY & CAL-MEX

FOODSERVICE BUSINESS TRENDS • 1 Earned Story/35K Imp • 60K Advertising Imp • 30 Website Visits from Paid • 10 Paid Social Posts/140K Imp

SUSTAINABILITY

PLANT-FORWARD

• 1 Earned Story/24K Imp • 25K Advertising Imp • 193 Website Visits from Paid • 10 Paid Social Posts/ 149KImp • 2 Organic Social Posts • 1 SEM Ad/2K Imp • 110 REAL Makers Video Views/1:36 Avg. View Time

• 2 Earned Stories/59K Imp • 60K Advertising Imp • 209 Website Visits from Paid • 2 Paid Social Posts/32K Imp • 167 REAL Makers Video Views/2:01 Avg. View Time

• 1 Earned Story/24K Imp • 61K Advertising Imp • 222 Website Visits from Paid • 4 Paid Social Posts/ 112KImp • 3 SEM Ads/7K Impressions • 23 REAL Makers Video Views/1:46 Avg. View Time

• 4 Organic Social Posts • 8 SEM Ads/21K Imp • 8 REAL Makers Video

Views/0:50 Avg. View Time