2023 May Board Book

2023 Paid Search:

Impressions

Clicks

CTR

777,958

77,229

9.16%

Appendix Paid Social Performance: The chart below shows social metrics for evergreen content across FB/IG and Pinterest through CMAB and influencer channels, from January through March 2023.

January 11 – March 31, 2023:

Content

Impressions

Engagements

Video Plays

Recipes

62,088,489

621,047

85,389

Influencers

3,015,569

341,584

6,052

Lent

2,636,785

15,674

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