2023 May Board Book

Snapshot of 2023 social creative so far:

Local Promotions In February, we kicked off our first local promotion with Hispanic Lent where we established Real California Milk processors as leaders in Hispanic-style cheese and dairy during the Lenten season through paid social content. We focused on Hispanic consumers looking for non meat meal solutions and non-Hispanic cooks seeking to elevate their meals with better-quality and Hispanic style ingredients. In mid-April, we will be launching our second local promotion, Tacos, Tequila y Màs, where we will leverage the pairing of different beef taco recipes with tequila through digital banner creative and paid social content.