2023 May Board Book

First page Table of contents Next page Last page

Cover	1
Agenda	2
2016 1110 Bagley Keene Open Meeting Act	4
CMAB Sheet	6
CMAB Glossary of Terms	8
Administration	14
Statement of Income and Expenses	15
Milk Production Comparison	16 - 17
Advertising & Communications	18
Advertising Update	19
Social Media Update	22
Communications Services	26
Coverage Dashboards	32
Press Releases	58
Business Development	72
Retail	73
Foodservice	76
Tradeshows	79
International	80
Processor Partnerships	90
Dairy Performance Report	91
Processor Capabilities	92
Processor Visits	96
E-Introductions	96
Milk Marketer's Playbook	97
New Partners - RCM Program	97
RCM Seal Updates	98
Producer Relations	101
Dairy Princess Program	102
California Dairy Farmer Facebook Page	103
College Dairy Advocacy Program	104
International Internship	104
Dairy & Ag Community Events	105
Education & Community Relations	106
CDIC	107
Multi-Strategies Activities	108
Driving Export Sales	109
Diversifying Product Portfolio	109
Packaging	110
Continuing Education	111
Attracting New Workforce	112
Strengthening Academic Capacity	112
News & Views	113
2023 Board Meeting Schedule	114
2024 Board Meeting Dates	115

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