2023 March Board Book

MEXICO

This month the content strategy focused on posting through our different platforms supporting ongoing events and special dates, including DiStefano’s Ruta de la Burrata final dinner, HEB’s DiStefano Promotion, Calimax World Cup Promotion, Christmas, and New Year's Eve, all of these by talking about the versatility of Real California Milk and by sharing different recipes done with our products as well as coverage of each event through posts and stories. This month's strategy consisted of organic and paid performance. Total community of 473,003 followers on Facebook and 4,370 followers on Instagram. Total results: 19,123 impressions and 18,928 people reached on both platforms.

As a follow-up activity for the Culinary Plan, Chef @joseluisronquillo (4,031 followers IG) posted two recipes using Real California Milk products and talking about its attributes; these dishes were seasonal recipes, one for Christmas and another for NYE. These recipes were also reposted through our social media. During November and December, the World Cup took place as the main event of the year, and RCM had participation through Newspaper, Digital media, and Spots on TV. With a excellent reach and amazing activities_ like RCM’s own spot for the event, the “Ideal 11” with AS news, and having visibility on National TV. The reach was the following:

Record:

2,256,214 consumers 3,459,032 consumers. 24,093,945 consumers

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