2023 March Board Book
Business Development, March 2023
Domestic Retail The first chart below is for TTL US, the second is for California, and the third is for California WITH SEAL. On the left is the latest 52 weeks, with the timeframe progressively shorter until the last column, which is the last 4 weeks, through 1-29-23.
For the latest 52 weeks, California is trending better than TTL US for frozen novelties. Milk declines are equal between CA and TTL US. California's declines in butter are deeper than national trends. On a more recent 4-week basis CA butter and natural cheese consumption are trending better than TTL US, though still declining vs last year. With Seal cheese and ice cream are growing on both 52- and 4-week comparisons.
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