2023 March Board Book

Appendix Paid Social Performance:

The chart below shows social metrics for evergreen content across FB/IG, Pinterest, Twitter, and TikTok through CMAB and influencer channels, from January through December 2022.

January–December 31, 2022:

Content

Impressions

Engagements

Video Plays

Recipes

2,049,603

428,035

122,741,615

CA Freestyle Video

71,907,444

3,501,047

3,710,580

Lent

1,316,120

24,382

0

January Smoothies

3,798,359

14,599

0

LA Advertorial

1,316,120

243,046

25,823

Recycle the Jug

5,884,051

115,054

0

Summer Snacking

6,531,649

515,612

213,403

Tacos, Tequila Y Más

4,816,872

80,565

0

Hispanic Heritage Month

3,378,487

17,104

0

Holiday MMM

4,319,669

50,541

0

Yule Log

6,579,955

12,493

141,332

Cheese Wreath

15,575,259

27,146

0