2023 March Board Book

Local Promotions In 2022, we completed five digital campaigns in support of various local promotions that highlight dairy in a variety of different ways. Each promotion featured English and Spanish paid digital banners, social creative, and influencer content. ● Renew, Reset, Restore January Smoothie ● Lent ● Tacos, Tequila y Más ● Summer Snacking ● Hispanic Heritage Month ● Holiday Mornings Mean More In 2023, we will launch four key local promotions throughout the year to help spread awareness and drive sales of featured dairy products, while leveraging influencer partnerships and running digital banners and social content. ● Lent (in progress – social and influencer content only) ● Tacos, Tequila y Más ● Summer Snacking ● Holiday Mornings Mean More RealCaliforniaMilk.com After the launch of the one-to-one Spanish experience on RealCaliforniaMilk.com, we continued to enhance the user experience by deploying timely and relevant Spanish-translated content to the website. We will continue to assess and deploy updates to the website throughout the year. Research Update: Sustainability Research The importance of Sustainability is only going to continue to increase, as will its role in consumer shopping decisions, therefore it’s critical for us to become more knowledgeable on the most effective and motivating ways to speak to consumers about this topic. This year, we’re embarking on a new research project in partnership with the California Dairy Research Foundation to learn more about what resonates with consumers when it comes to Sustainability, and how we can incorporate that into our own communications.