2023 March Board Book

2023 Campaign During the December 2022 board meeting, a new campaign called “California Freestyle Remix” was presented and approved. California Freestyle Remix is the evolution of last year’s California Freestyle campaign, a music-driven campaign that celebrates California Dairy and the place it comes from. In 2023, we will continue to create affinity for the Real California Milk brand with more music-centric creative through three new genres (Latin Pop, Country, and Reggaeton). We are developing that campaign with plans to go into production in February, with a goal of being on air in early April. In addition to TV, we are also concepting support ideas/concepts to live under the California Freestyle Remix umbrella, including social, influencer partnerships, recipe content, and health & wellness content.