2023 March Board Book

2022 Top-Line Recap

TV

2022 (4/3/22 – 12/18/22) ● California Freestyle :60 (Grammys), :30 (Barn and Skateboarder), :15 (Barn and Skateboarder), Spanish Language (:30 and :15) ● 189MM Impressions

Paid Social

2022 (1/1/22 – 12/31/22)

● 271 Pieces of Content ● 255MM Impressions ● 4.5MM Video Views ● 896K Clicks

Paid Search

2022 (1/1/22 – 12/31/22) ● 3.5M Impressions ● 298K Clicks

YouTube

2022 (4/4/22 – 12/31/22)

● 18.2MM Impressions ● 10MM Views

Digital Media

2022 (1/10/22 – 9/30/22)

● 119.3MM Impressions ● 56.3MM Video Views ● 1.6MM Clicks

OOH

2022 (4/3/22 – 5/1/22)

● 32MM Impressions ● 56 Units Across LA (Transit Shelters and Wild Postings) ● $45K in Added Value Impressions ● 134 QR Code Sessions

Website

● We conducted regular maintenance to the website in 2022 and will carry it over into 2023. ● In 2023, we will continue to translate and deploy new updates in Spanish.

Radio

2022 (4/4/2022 – 4/17/2022)